Independent builder · Lyon & Valencia
I build software
products, then
get out of
their way.
I'm Ismael, a founder working between Lyon and Valencia. Right now that means BTP Copilot, software for construction firms answering tenders that I run with a cofounder; SiteAgain, my web agency; and products of my own like Sebora and MeloLingua. I lean on AI for the repetitive parts so several of them can run at the same time without a big team behind them.
I'd rather ship something unfinished and fix it in the open than plan it to death. Some find an audience; plenty don't. I keep the ones that earn it and learn from the rest.
Selected work
05 projectsBTP Copilot
Co-founder — 2026For construction firms answering tenders: it reads the full tender file, structures the price schedule, and measures quantities straight from the plans. Estimators keep the final call. Built with a cofounder, with our first paying customers in construction.
SiteAgain
Agency — 2025My agency, formerly MVPable Studio and Nodash. I rebuild and migrate sites that have fallen behind. Next up: an autopilot subscription that keeps a site maintained after launch.
Sebora
— 2024Product of the Day on Product Hunt. An SEO audit platform: point it at a site and it shows what is holding it back in search. Agencies can offer it white-label, under their own brand.
MeloLingua
— 2024Learn a language through short stories read by native speakers, with feedback on how you say things back. Twelve languages on web and Android, iOS on the way, plus a line of graded readers and a pilot for teachers.
Agence SEO IA
— 2024A French SEO agency that also works on getting you mentioned by ChatGPT, Perplexity, and Gemini — not only ranked on Google.
Earlier MVPable, an idea-to-MVP planner, now part of SiteAgain · Superar, an all-in-one tool for coaches
Client work
04 clientsClinic Art Dental
Landing page and Google Business Profile for a dental clinic.
LegalFamily
LMS build, app architecture, and SEO.
Morocco Surf Club
SEO and GEO audit, covering Google rankings and visibility in AI search.
Gracie Barra Benimaclet
Google Ads lead generation for a jiu-jitsu academy in Valencia.
Jiu-jitsu
03 projectsSide projects, built around the mats. I train jiu-jitsu (purple belt): one is a training log, the other two get people training and exploring in Morocco.
OneMat
— 2025A training log for jiu-jitsu. One focus per session, a quick note after rolling, cycles a few weeks long. Built it because I wanted it.
MatnWave
— 2024Surf-and-jiu-jitsu weeks on the Moroccan coast. Small groups, hostel rhythm. Mostly an excuse to get grapplers in the same room and onto the mats.
BJJ Morocco
— 2024A map of gyms, camps, and training spots from the Atlas to the Atlantic, so people can plan a trip around actual training and find each other on the ground.
Now
- Rolling out BTP Copilot with our first paying customers in construction.
- Moving my agency from MVPable to SiteAgain, and building the autopilot subscription that keeps client sites maintained.
- Opening Sebora to agencies as a white-label platform.
- Bringing MeloLingua to iOS and running a pilot with teachers.
- Training jiu-jitsu between Lyon and Valencia, and learning to surf and to draw.
UPDATED OCTOBER 2026
About
I co-founded BTP Copilot, and I've built Sebora, MeloLingua, SiteAgain, OneMat, and a handful of smaller tools along the way. The thread is the same question each time: how much of this can run on its own?
In practice that's a lot of plumbing — research, copy, automations — and stepping in by hand wherever judgment matters more than speed. I'm based between Lyon and Valencia.
Connect
Building something, or just curious what I'm up to? Say hello.