Independent builder · Lyon & Valencia
I build websites
and products
made to be found.
I'm Ismael, a founder working between Lyon and Valencia. I design and build websites through SiteAgain, co-founded BTP Copilot, and develop products of my own, including Sebora and MeloLingua.
AI has made software easier to build. Knowing what to build, who it's for, and why it should exist still takes judgment. That's where product vision and strategy matter most.
Websites & platforms
09 projectsA few of my latest projects across website design, UI/UX, and organic search.
Bunkivo
A website and booking platform for surf camps and yoga retreats, bringing bed availability, packages, payments, and guest details into one place.
Superar.fit
A website and platform for coaches to capture leads, sell programs, and follow up with clients in one place.
TrackReserves
A construction platform and website for documenting, assigning, and tracking defects across projects.
La Balise Avocat
A website for a business law firm in Lyon, presenting its practice, expertise, and consultation options.
Spanish Jiu-Jitsu
Website rebuild and SEO/GEO strategy for a jiu-jitsu learning platform serving the Spanish market.
Clinic Art
Website rebuild and six months of local SEO/GEO work for a dental clinic in Alboraya, including visibility in AI recommendations.
Gracie Barra Benimaclet
Local SEO strategy that helped attract 60 students in the academy’s first 60 days.
LegalFamily
Website rebuild and SEO/GEO strategy for the French legal education market, with search visibility developing over the first six months.
Morocco Surf Club
SEO and GEO audit, covering Google rankings and visibility in AI search.
Products & ventures
05 projectsBTP Copilot
Co-founder — 2026For construction firms answering tenders: it reads the full tender file, structures the price schedule, and measures quantities straight from the plans. Estimators keep the final call. Built with a cofounder, with our first paying customers in construction.
SiteAgain
Agency — 2025My web agency, formerly MVPable Studio and Nodash. Website design, rebuilds, and migrations, with ongoing maintenance after launch.
Sebora
— 2024Product of the Day on Product Hunt. An SEO audit platform: point it at a site and it shows what is holding it back in search. Agencies can offer it white-label, under their own brand.
MeloLingua
— 2024Learn a language through short stories read by native speakers, with feedback on how you say things back. Twelve languages on web and Android, iOS on the way, plus a line of graded readers and a pilot for teachers.
Agence SEO IA
— 2024A French agency focused on organic visibility across Google and AI search, including ChatGPT, Perplexity, and Gemini.
Earlier MVPable, an idea-to-MVP planner, now part of SiteAgain
Jiu-jitsu
03 projectsSide projects, built around the mats. I train jiu-jitsu (purple belt): one is a training log, the other two get people training and exploring in Morocco.
OneMat
— 2025A training log for jiu-jitsu. One focus per session, a quick note after rolling, cycles a few weeks long. Built it because I wanted it.
MatnWave
— 2024Surf-and-jiu-jitsu weeks on the Moroccan coast. Small groups, hostel rhythm. Mostly an excuse to get grapplers in the same room and onto the mats.
BJJ Morocco
— 2024A map of gyms, camps, and training spots from the Atlas to the Atlantic, so people can plan a trip around actual training and find each other on the ground.
Now
- Rolling out BTP Copilot with our first paying customers in construction.
- Moving my agency from MVPable to SiteAgain, and building the autopilot subscription that keeps client sites maintained.
- Opening Sebora to agencies as a white-label platform.
- Bringing MeloLingua to iOS and running a pilot with teachers.
- Training jiu-jitsu between Lyon and Valencia, and learning to surf and to draw.
UPDATED OCTOBER 2026
About
My work sits between design, development, and organic search. I like being involved in the details, from the structure of a page to the words on it and the code underneath. A clear interface and useful content are where I start.
Organic SEO and GEO — visibility in search engines and AI answers — are my main channels for growth. I'm interested in the credibility that builds over months and years, through work that stays useful and is worth returning to.
Connect
Building something, or just curious what I'm up to? Say hello.