Ismael Finnaoui

Independent builder · Lyon & Valencia

I build small
software products,
then get out of
their way
.

I'm Ismael, a founder working on my own between Lyon and Valencia. Most of what I make is small: an SEO assistant, a tool that turns a rough idea into an MVP plan, a training log for jiu-jitsu. I lean on AI for the repetitive parts so a few of them can run at the same time without a team behind them.

I'd rather ship something unfinished and fix it in the open than plan it to death. Some find an audience; plenty don't. I keep the ones that earn it and learn from the rest.


Selected work

08 projects

Now

  • Onboarding the first users on Sebora and fixing whatever they run into.
  • Testing OneMat with people at my gym before opening it up.
  • Building sites like this one from a single prompt — a side project I call Astrofast.
  • Training jiu-jitsu between Lyon and Valencia, and learning to surf and to draw.

UPDATED MARCH 2026


About

I've built Sebora, MVPable, MeloLingua, OneMat, and a few agencies and smaller tools. None of them are big. The thread is the same question each time: how much of this can run on its own?

In practice that's a lot of plumbing — research, copy, automations — and stepping in by hand wherever judgment matters more than speed. I'm based between Lyon and Valencia.


Connect

Building something, or just curious what I'm up to? Say hello.